Rio Tinto Diamonds
Rio Tinto Diamonds launches a new Chinese Initiative. Known as "The Fashion of Diamonds" Shanghai, China. The new initiative by Rio Tinto Diamonds consists of thirteen jewelry collections. As well as comprised of more than ninety pieces of fine diamond jewelry. This new line incorporates Rio Tinto diamonds from the Argyle mine in Australia with designs from five Chinese designers. Additionally, these designers worked with the company to create the collection based on market research. The Argyle diamond mine is owned and operated by Rio Tinto Diamonds.
Rio Tinto Diamonds and Shanghai
The company was quick to point out that the rising production volume from the Argyle underground mine. And this will help meet China's growing demands for diamonds and diamond accessories. Furthermore, Rio Tinto Diamonds launched its strategy in 2010 at the Shanghai World Expo. Additionally, the company has focused on developing trade and retail partners in the diamond fashion jewelry market.
Moreover, Jean-Marc Lieberherr, Managing director of Rio Tinto Diamonds said, "I am delighted to be in Shanghai to see the results of this next phase in our China market strategy. Increasing wealth will continue to underpin China's demand for diamond jewelry which is in strong demand as a fashion accessory. Rio Tinto Diamonds initially launched its China strategy in 2010 at Shanghai World Expo. Since that time we have continued to focus on developing together with our trade and retail partners the diamond fashion jewelry market in China, creating opportunities for diamond purchasing beyond the solitaire engagement ring."
Rio Tinto Diamonds and the Argyle Diamond Mine
The growth in volume from Rio Tinto's Argyle underground mine will help meet China's growing demand for diamonds and diamond accessories, as the quality of Argyle diamonds is ideally suited for fashion jewelry in China. Extensive market research underpins "The Fashion of Diamonds" initiative and the five designers who collaborated with Rio Tinto Diamonds - Fei Liu, Zhong Hua, Aya Kamimura, Wen Wei Tong and Huang Chao Yan - used Argyle diamonds to translate the market research findings into reality. Rita Maltez, Manager of Rio Tinto Diamond's Greater China Representative Office said, "The time is perfect to introduce these stunning new fashion jewelry collections. They are inspired by notions of nature, romance, shapes and patterns and are symbolic of a new era in China's jewelry industry, one that will be more design driven than ever."
Rio Tinto Diamonds and Internation Mining
Rio Tinto is a leading international mining group headquartered in the UK, combining Rio Tinto plc, a London and New York Stock Exchange listed company, and Rio Tinto Limited, which is listed on the Australian Securities Exchange. Their business is finding, mining, and processing mineral resources. Major products are aluminum, copper, diamonds, thermal and metallurgical coal, uranium, gold, industrial minerals (borates, titanium dioxide, and salt) and iron ore. And additionally, with significant businesses in Asia, Europe, Africa and South America.
Rio Tinto Diamonds and Exploration
Rio Tinto Diamonds operates a fully integrated diamonds business from exploration through to sales and marketing. It is one of the world's major diamond producers through its 100 percent control of the Argyle mine in Australia. 60 percent of the Diavik mine in Canada, 78 percent interest in the Murowa mine in Zimbabwe. Additionally, 100 percent interest in the Bunder project in India. They have representative offices in Mumbai, Hong Kong, and New York. Furthermore, it also operates a niche cutting factory in Perth for the rare pink diamonds from its Argyle mine. Rio Tinto is a leading supporter of the Kimberley Process, as well as a founding member of Responsible Jewellery Council.
http://www.riotinto.com/investors/presentations-91_2429.aspx
http://www.mining.com/rio-tinto-says-chinese-now-make-much-higher-quality-mining-equipment-83928/
http://www.riotinto.com/media/media-releases-237_9523.aspx
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Rio Tinto Diamonds launches marketing initiative in China.