Jewelry Industry Marketing Strategy

Jewelry Industry Marketing Strategy

Jewelry Industry Marketing Strategy requires a complex strategy.  The marketing game has changed.  In the past, a Jewelry Industry Marketing Strategy was about telling the customers about your product.  Today, interacting with your customer about your product is the key to making sales.  Chief marketing officer Michael Goldberg of Deutsch New York explains, "marketing is the 'what' and branding is the 'why.' The first thing you have to do is have a great brand.  Furthermore, you need to define how that brand manifests itself in terms of a product.  How do you engage your customers and get them to interact with you?  Additionally, how do you get them to participate and share?  All those things are marketing."  In today's marketing dynamic the centerpiece of an advertising campaign is

Jewelry Industry Marketing Strategy Dynamic

In today's marketing dynamic the centerpiece of an advertising campaign is the conversation.  Providing vital information leads knowledgeable consumers to you who want to interact with their potential vendor.  "Marketing is now a two-way street.  It's about the customer engagement and the customer experience.  Marketing is really about listening" says Gini Dietrich, co-author of Marketing in the Round and also the founder of and Chief Executive Officer of Arment Dietrich, Inc., a marketing firm based out of Chicago, Illinois. Before the internet was a staple for information, potential consumers were happy to accept marketing content that focused more on the product rather than customer focused.  This was because consumers had less avenues to purchase the products they were wanted; today's landscape, you have to stand out. Pedo Simko, client director for Europe, Middle East and Africa (EMEA) and chairman Saatchi & Saatchi Switzerland offers his perspective, "Our parents and our grandparents used to go to the cinema to get the news.  But no one really even watches the news on the TV anymore.  When all we had was TV people were quite happy to accept advertising, because by accepting advertising, they'd be getting all this wonderful content.  Today, people have so many options.  So you have to engage with people.  As with your friends, you like the ones who have conversations with you, not the ones who yell at you.  It's the same with brands."

Jewelry Industry Marketing Strategy and Technology

Although technology played a crucial  role in how consumers interact with products, the customer themselves are the driving force behind the change in marketing strategy.  "What's changed about marketing us consumers.  Marketers used to have a fairly easy job of it.  You spent money on the media and it led to business.  Furthermore, the more money you spent on media, the more business you got.  But consumers said they were tired of hearing ads, and they don't trust them anyways, and oped out.  They fast-forwarded through commercials, and as soon as they could opt out for radio without ads, they did. They stopped getting daily newspapers, and started carrying the yellow pages directly to the recycle bin."  Said Shelly Kramer, CEO of V3 Integrated Marketing, a Kansas City-Missouri based marketing company.  This shift in behavior was pivotal in that for the first time ever, potential customers now search for their products directly. Kramer goes on to explain, "When you focus your marketing efforts on your customers, then you can solve their problems.

Businesses and Jewelry Industry Marketing Strategy

What businesses don't understand is that self-absorbed messages about 'why we are so great' does not attract customers.  Instead, focus on what problems you're solving for your customers.  What this suggests is that companies need to transition and know what their customers want on every level, from how they like to interact, to what media they most use.  Not only do vendors need to be knowledgeable about their products, they need to know who their customers are and where they are. Randy Bowden of bowden2bowden LLC, a Georgia-based marketing, and virtual branding consultancy gives an example, "they might not be on Facebook.  You might spend a lot of effort on Facebook, but if your market is not there, then you shouldn't be there.  Some of your customers may watch television.  You have to be where you they can see you.  And each message has to be different."  Each company has to assess their goals, present a clear strategy, and a way to communicate their message. http://www.launchgrowjoy.com/sell-jewelry-marketing/ http://www.mplans.com/jewelry_marketing_plan/executive_summary_fc.php Online Sales Unstoppable