Diamond Marketing

Diamond Marketing

Diamond Marketing for the diamond and Jewelry Industry can be tough.  In some ways, many consumers will respond to you through traditional advertising.  And others will not simply ignore it. That is why it is vital to know how to communicate to your potential customers.  Especially when it comes to diamond marketing.

Diamond Marketing and the Media Tools

There are four mainstream ways to advertise.  They are paid, shared, owned and earned.  Paid advertising, for example, are things such as TV commercials, ads in the newspapers.  As well as Google Pay Per Click, Facebook Pay Per Click or even on radio.  An example of shared media would be something like Instagram, Google+, or a Facebook page.  Owned media would be content you create such as blogging.  Public Relations, and building a repertoire with other journalists would are examples of earned media.  Of these four categories, the most difficult to navigate would be social media sites.  The reason being because sites like Facebook, Twitter and Pintrest require the most effort and time to garner interest in what you are selling.  Whether it be information or a product.

Diamond Marketing and Advertising

Typically to produce the best results for jewelry and diamond marketing these are best left to a professional.  As their methods of advertising require a level of intricacies best left to a professional. A vast majority of companies using social media are using them incorrectly.  Many for example, showcase their products but do not give the customer a reason to engage.  Therefore they do not get the desired results they want.  Conversion is the end all be all of importance.   Especially, with regards to using social media sites to advertise.  In many ways, traditional media is a still a very important tool.  However, clearly, technology has given us more opportunities to connect with each other.  From simple tools to the advanced computers, technology was born to assist human need.

Diamond Marketing is Essential

Multimedia is essential to gathering the interest of your customer, especially in the jewelry and diamond industry.  Videos are a great way to connect.  Not to say writing about your product is not important.  However, people do prefer video's because they require less effort to get the information.  For jewelry and diamond marketing, using Instagram, Pintrest and Facebook are a great way to get a product to go viral.  For example, a new diamond engagement ring from a retailer could garner one million views for free.  Something unimaginable ten years ago. Co-Founder of BPMW, Edina Sultanik a public relations agency explains, "we've been around for ten years, and the business of public relations is totally different that it was ten years ago.  Working with traditional media is still important, but seeing things in I Instagram and seeing things on a friend's post on Twitter are more important.  You have to find ways to engage with your customers on a personal level.  If they're into your brand, they'll engage, and if they're not into your brand your brand, you don't have to waste your time talking to them.  I mean you can try to sell yourself, but putting your efforts into building relationships with people who like you is easier than ever and much more effective." Using these media outlets can help gain the attention of many more people than just traditional media alone. And that means connecting with you customer means having content they want to interact with. http://www.slideshare.net/rohitagarwal7564129/mar-26445400 Copy linkJewelry Industry Technology