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But also, we buy sharper we know what we need, we listen to our market and we know what our customers want. And if something is doing well, we say 'Thank you very much' and we part company." The underlying message being that retailers cannot afford to stock merchandise that does not do well.

These new generation synthetic diamonds can yield diamonds with clarity's from Very Slight 2 (VS2) to Very Very Slight 2 (VVS2) and are impossible to differentiate between its natural diamond counterparts using a loupe, a microscope or a diamond tester according to manufacturer.

Jacques was also presented with a Lifetime Achievement Award from the Women's Jewelry Association in 2010 and was inducted in the National Jewelers Hall of Fame in 1997.