diamonds

But also, we buy sharper we know what we need, we listen to our market and we know what our customers want. And if something is doing well, we say 'Thank you very much' and we part company." The underlying message being that retailers cannot afford to stock merchandise that does not do well.

The RapNet index also increased for .30 carat as well as .50 carat diamonds. In the United States most of the diamonds sold are commercial quality goods with strong demand for certified industrial quality in the range of SI 3 to I2 clarity's. Consumers have been gravitating towards lower price points due to budget constraints and these goods have been in demand.

The purpose and hope is that the marketing campaign launched by ALROSA and its subsidiaries will introduce a new brand of diamonds with an emphasis on fine makes (triple excellent cuts), brilliant material, and unique colors. Another appealing factor is that the Russians diamond industry is conflict free as well as ecologically friendly as it is regulated by the government of Russia. All these reasons lend significant credibility to their campaign.

The pressure in the .30-.90 carat is much less, although it is still felt." He goes on to explain that they will not be lowering prices despite this pressure from the market and, "this is a low market at the moment and this situation may last for awhile."

For the jewelry and diamond world using Instagram, Pintrest and Facebook are a great way to get a product to go viral; for example a new diamond engagement ring from a retailer could garner one million views for free, something unimaginable ten years ago.

These new generation synthetic diamonds can yield diamonds with clarity's from Very Slight 2 (VS2) to Very Very Slight 2 (VVS2) and are impossible to differentiate between its natural diamond counterparts using a loupe, a microscope or a diamond tester according to manufacturer.

Rio Tinto Diamonds Rio Tinto Diamonds launches a new Chinese Initiative.  Known as "The Fashion of Diamonds" Shanghai, China.  The new initiative by Rio Tinto Diamonds consists of thirteen jewelry collections. As well as comprised of more than ninety pieces of fine diamond jewelry.  This new line incorporates Rio Tinto diamonds from the Argyle mine in Australia with designs from five...

Tainted Diamond Pipelines The DMIA calls for a meeting regarding synthetic diamonds. This comes in response to tainted diamond pipelines. Also, additionally, relating to the sale of synthetic diamonds. The DMIA is short for, the Diamond Manufacturers and Importers Association of America. A vast majority of jewelers have responded positively to putting enforceable measures in place to prevent the sale...

ForeverMark Diamonds ForeverMark Diamonds debuts their "ONE IN A MILLION" new ad campaign.  Moreover, they intend to captivate audiences with a new marketing scheme aimed at bringing attention to diamonds.  Furthermore, they developed a gorgeous new image to display the Forevermark Exceptional Diamond Collection.  Additionally, it is to be used in a national advertising campaign targeted at affluent consumers. Branding and ForeverMark Diamonds...

1800 Loose Diamonds only uses diamonds within the range of F-G in color and SI-VS in clarity. Shown in 18k Rose Gold, this stunning piece has its diamonds set micro-pave style with 2.97 carats of brilliant high quality diamonds.