Diamonds, Loose Diamonds, Engagement Rings, Los Angeles

De Beers Diamonds Marketing Strategy Key parts of De Beers Diamonds Marketing Strategy are broken down in four sections.  Financial Value, Ethical Integrity, Product Integrity and Emotional Value. With regards to the diamonds financial value.  Demand proves that people are willing to pay for diamonds, whether small or large, clean or commercial. It is important to note that the U.S. has...

Color Gemstones Right now different color gemstones are all the rave.  Moreover, we all know fashion trends come and go.  Also, we also know that its fun to talk about what is currently popular in the fashion world. Currently, colored sapphires are the most popular gemstones in the market with tourmaline and spinel coming in at second and third respectively...

 Understanding Diamond Appraisals When buying fine jewelry it is imperative that one has a knowledge of understanding diamond appraisals.  When you are buying diamonds and jewelry one can expect to receive an appraisal.  If a consumer is buying wholesale one should expect your appraisal to be at least 30% over what you paid.  For example, if a consumer paid $1000 for...

Diamond Certificates Knowing the difference between the various diamond certificates is important.  What you are about to purchase is always important.  It is especially important knowing when your buying a diamond, gemstone or even a jewelry set.  There are several legitimate certification companies that provide a wide variety of service to the consumer.  The purpose of these certification is not only to verify the...

Increases in diamond prices are actually a positive phenomenon, this shows that the luxury industry still has a strong foothold in the world economy and that consumer holdings are increasing steadily. This proves that an investment in diamond and jewelry goods can positively affect the worth of the consumer.

The perfect princess cut diamond is extremely hard to find; here are some tips to identify an Ideal or Excellent make princess cut.

Most fancy color diamonds are considered Z+ in color, which means they are not found on the regular scale of diamond grading for white diamonds. These colors are considered to be very rare and are measured by the hue of color in which they omit. The most popular colors are yellow and pink but there are other rare colors as well; these colors are red, purple, blue and green and are becoming increasingly popular but supply is very limited for these expensive items.

This article by Elan Lamden of 1800 Loose Diamonds highlights these various parts of a diamond and how they affect the final value/cost of stones.

When jewelers or graders judge the quality and value of a diamond, they often consider Cut to be the most important of the Four C’s. The way a diamond is cut is primarily dependent upon the original shape of the rough stone, location of the inclusions and flaws to be eliminated, the preservation of the weight, and the popularity of certain shapes. As a consumer, it is important not to confuse a diamond's "cut" with its "shape." Shape refers only to the outward appearance of the diamond, and not how it is faceted.

Every genuine, natural diamond has a basic standard color grading system, with D being the highest grade, to Z, which is the lowest. The higher the grade, the whiter the diamond; the lower the grade, the more imperfections of color it contains resulting in a yellow or brownish tint.